One of the questions I hear the most is “What are your favorite typefaces?”
The truth is, they change all the time and my answer would probably change every time you ask me. But what doesn’t change is the list of type foundries I follow, the source of all the goodness.
I probably spent tens of thousands of dollars on typefaces since I started designing. I love typefaces, they are the core of everything I’m doing and every cent spent is worth it. I guess what I'm hinting at is: If you like a Typeface and use it, pay your favorite type designer.
Below a list of some of my favorite type foundries I try to visit on a regular basis. It's important to mention that most of these type foundries create typefaces that just fit my personal taste. Further below at the end of the article I list a couple more resources and type foundries with more variety of typefaces. The ones I list at the top are specifically the ones I always loved the most.
Easily one of my favorites. I found their typeface Maison Neue a couple years ago, it was just released and no one was using it so I ended up applying it as my main typeface for everything related to my personal brand. You can see it in use on my business cards from early 2013.
Maison Neue has been my typeface I use for everything since years.
Since then the typeface became fairly popular. It’s funny, once you discover a new typeface you want to tell everyone, but at the same time you want to keep it for yourself. (which isn’t good for the type designer of course)
Most of you probably know Lineto. We (when I used to work at Spotify) used Circular for the new Spotify re-branding and I personally love Akkurat, Brown and many more typefaces they published. As much as I love Lineto, you will have some difficulties getting the typefaces for your digital products since they only offer their fonts with a self-hosted license. (and Lineto is famous for being very expensive with those)
I think I own pretty much all typefaces from this little type foundry. The last project I did was the branding for Ada Blackjack where we used their typeface Euclid & Romain. You can see an example below.
Branding project I helped design in 2012 using the Euclid typeface
I remember a couple years ago (actually, I think it was around 2005) I fell in love with their typeface T-Star and since then it has been one of my favorites which I used in many of my personal projects.
Not so much a type foundry but I fell in love with his Pano typeface. He also runs a small type foundry called Heavyweight on the side as much as I could find out. I try to check back every now and then and see if there is something new.
Another one of my highlights. Letters from Sweden, a small'ish type foundry based on Sweden and founded by Göran Söderström. Can't even decide which typeface is my favorite here, they're all wonderful and I'm about to buy pretty much all of them.
//EDIT: Another one that just came in via Twitter is Schick Toikka founded by German Designer Florian Schick and Helsinki based Designer Lauri Toikka. Especially loving the Noe Display typeface here. Thanks so much for the tip @ThibaudAllie
I hope you enjoy this list of type foundries and it helps you finding some of your new typefaces for your future projects. Also, I know it's sounds kinda unnecessary to say, but please support your favorite type designer. Don't share fonts illegally, especially if you do end up using them in commercial projects. Your type designers will thank you.
Have a great week,
Hi, I'm Tobias, a German designer living in New York. I'm the author of this blog, nice to meet you!